I always get the question: what is up with the orange? Since I moved to Asia in 2008, the bright orange colour has always been an integral part of all my endeavors. Why? Let me tell you my secret. ​

For me personally, orange started as nothing more than a nice color to use for our logo: it stood out as tropical, warm and vibrant. Only a few years later the office was full of orange employees, and a few years after I could not drive to work without seeing a orange wave of cars and motorbikes going down the same street. Today, it has become a symbol for everything that we aspire for as a team, as a company and as individuals. It has become a symbol and constant reminder of the importance of the orange family, and the mentality that all great ideas, business ventures and success comes from working together as one big team.

- Kurt Svendheim


We believe that work in the 21st century is about more than a salary and daily tasks. We are committed to ensure that our team is given the freedom, support and space to challenge themselves and bring their passion into their work.
We believe that this in turn is key in offering our clients the best service and products, as well as making sure the Group constantly is challenged and brought forward.


We believe that everything starts from home, and it is our job as visitors in new and coming destinations to respect and protect the local uniqueness and tradition of each destination, as well as learn together with the community how to always become better.
We also believe that the world is constantly getting smaller and that we are stronger together, and that we in our work must strive to build bridges and tolerance across borders, cultures and backgrounds.


We believe that it is our responsibility as humans to acknowledge how our ways of life have affected our planet, and to take action to do better.
We believe it is our job as a company and as people to ensure that we hand the planet down to our children in a better state than we received it.


We believe world is constantly changing, and that these changes have to be seen as opportunities, not challenges.
The Group is dedicated to new ideas and innovation in current brands and locations, as well as pursuing new opportunities.


We honor ourselves in delivering products and services to our clients that matches our promises.
We therefore take ownership of each process ensure the same high level of quality and similar standards across all brands and destinations.


We believe the world and daily life is complicated enough as it is, and that it is not our job to complicate matters further.
We are therefore committed to making our products and services simple to understand and make use of.