Kurt
Svendheim
The Power of Orange

I always get the question: what is up with the orange? Since I moved to Asia in 2008, the bright orange color has always been an integral part of all my endeavors. Why? Let me tell you my secret. ​

For me personally, orange started as nothing more than a nice color to use for our logo: it stood out as tropical, warm and vibrant. Only a few years later the office was full of orange employees, and a few years after I could not drive to work without seeing a orange wave of cars and motorbikes going down the same street. Today, it has become a symbol for everything that we aspire for as a team, as a company and as individuals. It has become a symbol and constant reminder of the importance of the orange family, and the mentality that all great ideas, business ventures and success comes from working together as one big team.

- Kurt Svendheim