When sustainability is no option

When sustainability is no option

Nov 27, 2018

I have been following the different scientific reports on climate change issued this autumn, and it is clear that sustainable products and operations are no longer an option. It is a must.

Growing up on the country side of Norway, I have always had a deep appreciation for the nature around us. I went fishing with my dad in the mountain lakes in the summer, we went skiing in the winters and we had many hikes up to different mountain peaks throughout my youth. I was, as most other children in Norway, taught that you should never leave more in the nature than your footprints - but of course we all know that leaving nothing but footprints is a lot more complicated than taking your trash home to throw it away after a hike.

For many years, discussions have been going on the topic of climate change and that people, corporations and nations across the world need to change to become more sustainable and environmentally friendly. The signs of more extreme weather, warmer summers and changing seasons have been there for a long time. This year these signs have become maybe more visible than ever with big fires going across countries and more and more powerful storms. This summer we even had over 30 degrees for months in Norway. I have never experienced this before in my lifetime.

This autumn these signs were followed with some very clear studies. A landmark report from the United Nations’ scientific panel on climate change paints a far more dire picture of the immediate consequences of climate change than previously thought and says that avoiding the damage requires transforming the world economy at a speed and scale that has “no documented historic precedent.” The Living Planet Report 2018 came out a few days after, and it showed that population sizes of wildlife decreased by 60% globally since the 1970s. The Earth is losing its biodiversity at a rate only seen during mass extinctions. Further, the World Meterological Organization (WMO) issued a report last week informing that the CO2 emissions in the atmosphere are larger than ever before.

It is clear that this is a crucial time in history, and that we all must work to find ways to protect the planet. In the New Nordic Group we started to structure our green efforts through our Green Goes Orange campaign last year, and we still have a long way to go. I am happy to see all brands now working to see how sustainable policies can be implemented as a coherent part of their business plan for the future.

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