A message in challenging times

 A message in challenging times

Mar 27, 2020

The world as we know it has drastically changed. Over the last few weeks we have seen one country after another across the world get affected by the corona virus, which has resulted in dramatic changes to our daily lives, our businesses and life as we know it.

My thoughts are with those who have been affected by the virus and their families, and I am left with an immense respect for health care workers and those on the front line. You are our heroes.

My thoughts are also with all the business leaders across the world who are now working to face a new reality, save jobs and protect their clients. This new reality has shown that business and society are closely linked, and that we need each other to strive.

My thoughts are with our colleagues in the travel and hospitality sector - one of the industries hardest affected. These are challenging times for the global corporations and the innovative start-ups alike.

At our group of companies, we respond to the crisis by keeping our core values of community and teamwork at core, which will carry us through these challenging times.

Our main priority is to protect the health and safety of our guests and team members. We work closely with the health authorities in all our countries to make sure our team has the knowledge and expertise needed to follow international, national and local regulations. Our hotel management teams and our travel agencies have also been working night and day to get people safely home and change bookings according to the new global situation and fast changing travel restrictions.

Secondly, we work closely together with our sales teams, agencies and investors to ensure that we take all measures necessary to protect the companies and our investors today, and in the months and years to come. We want to find good solutions for every investor that makes sure that we will continue to seek new and exciting growth markets together also in the future.

Lastly, we work with our teams to make sure we assist our communities in any way we can. Every region and country we operate in have different needs in the face of the crisis and they also have different solutions. If possible, we want to make sure we can have a role in accommodating these solutions.

These are challenging times for all of us. It is, however, in time of distress and challenges the true power of community appears. I am amazed to see how we now globally join forces to protect against a force that knows no borders. I am amazed by the support, dedication and perseverance of our own team. This shared commitment and dedication gives me faith.

We will get through this together.

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