Kurt Svendheim has many years of experience working as a real estate investor and agent in Europe. Here he got firsthand experience on how to work with real estate developments as a third party, and wanted to use this experience to create a comprehensive real estate development and sales company that worked in a new and different way. With focus on simplicity, direct communication with agencies and customers, and a dedication to product quality, Kurt’s aim was to develop a project where management, agencies and customers became an integral part of the work. Many of these values have continued to be important also as the New Nordic Group has developed more independent division within fields such as hospitality, travel and food & beverage.
Pillar 1: Orange Quality Control
Starting from our real estate developments, and now also present in our resorts, restaurants and travel services, the focus of the New Nordic Group has always been on the product itself and ensuring that it is delivered on time to the guests’ expectations. The New Nordic Group does not have fancy launch parties, big marketing campaigns or extravagant giveaways, as we believe that you should get what you pay for and that the time and money you invest in our divisions should be returned with professionalism and a good product. You will therefore never win a diamond ring in the New Nordic Group, but we promise a fully furnished unit upon delivery, good quality food in our restaurants and a smile when you walk into our offices.
Pillar 2: The Orange Holiday Villages
The New Nordic Group is today known for their holiday villages, which is a key aspect of their developments and operations. The Group rarely develop stand-alone projects, but focus on creating communities with apartments, restaurants, retail, activities, services and a wide range of facilities. Also when you buy an apartment through the Group, you automatically will have access to all services in that resort – while accepting that the other owners have the same rights. Not only does this give your unit a higher value, but it is also good for the Group as the facilities and services can be shared among the different buildings and owners.
Pillar 3: Orange Simplicity
The New Nordic Group aims at making it easy for our guests and customers. Throughout our divisions our core idea is to simplify the processes and ensure that the experience for our customers is as straight forward as possible, either it is purchasing an apartment or ordering food in our restaurant. Our team will be there to assist every step along the way!
Pillar 4: The Orange Team
Since the start up, the happiness of the staff has been key to the company. We believe that happy staff and a happy company gives us happy customers. The Orange Team operate with a flat organization structure, where input, ideas and comments from all parts of the organization is welcomed. We also have orange activities for the staff throughout the year, such as selfie competitions, award ceremonies and special happenings such as the orange helmets which are given to everyone in the company. The work of the orange team is further strengthened through our Orange Ambassadors.
Pillar 5: Orange Society
The New Nordic Group does not believe in building high walls around our projects, but rather ensuring that our projects become a part of the communities and local surroundings where they are located. Through initiatives as the Orange Foundation, the Orange Elephants and the Orange Privilege Card the New Nordic Group interact with their customers and local communities. They also support charity initiatives and local organizations and groups.
Pillar 6: Green Goes Orange
The UN has announced 2017 to be the International Year of Sustainable Tourism for Development, which the New Nordic Group sees as the perfect opportunity to put focus on sustainable development and making our Orange Company Greener (in all ways except for the color!). In the months and years to come, all New Nordic Group divisions are focused on good solutions for the company, our customers and guests, as well as the environment!